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HALF PRICE LENS 2024 Promotion – Terms & Conditions


1.       Information and instructions on how to enter this promotion and claim the bonus form part of these Terms and Conditions. By participating in this Promotion and by claiming a bonus, consumers accept these Terms and Conditions and agree to be contractually bound by them. This offer is not valid in conjunction with any other offer, unless otherwise specified.

2.       The Promoter is OM Digital Solutions Australia Pty Ltd, ABN 87 644 709 580 of 304, 11 Solent Circuit, Norwest NSW 2153 Australia (the “Promoter”).

3.       Claims are open to Australian and New Zealand residents only. Employees (and their immediate families) of the Promoter; Dealers, Retailers and their Related Entities are ineligible to enter and or claim. Immediate family means any of the following: spouse, ex-spouse, de-facto spouse, child or stepchild (whether natural or by adoption), parent, stepparent, grandparent, step-grandparent, uncle, aunt, niece, nephew, brother, sister, stepbrother, stepsister or 1st cousin.  Related Entities has the meaning given to that term by the Corporations Act 2001 (Cth).

4.       Entries are limited to two (2) per individual and/or household.

5.       The Promotional Period means from at 00:01 (AEST) on 1 May 2024 to 23:59 (AEST) on 31 May 2024. The Promoter will accept bonus item claims received by the Promoter on or before 23 June 2024 provided that the relevant Promotional Products were purchased during the Promotional Period. The Promoter reserves the right to extend the Promotional Period, or the deadline for making bonus item claims at their discretion.  

6.       To be eligible to claim the applicable ‘HALF PRICE LENS’ bonus, consumers must purchase from an authorised Australian or New Zealand retailer with a registered business (a business holding a valid Australian or New Zealand Registered business number) during the Promotional Period, an OM-1 or OM-1 Mark II and up to one (1) eligible lens in the same transaction, kits included. Refurbished products are not eligible. Each valid claim will receive a prepaid Visa/Mastercard card with the total value determined as 50% of the purchased invoice price of the eligible lens when combined with an OM-1 or OM-1 Mark II in the same transaction, maximum eligible lens quantity in single transaction that will attract the bonus is one (1), The maximum bonus value determined is 50% off eligible lens RRP. The total value is calculated based upon the purchase of an OM-1 or OM-1 Mark II with an eligible OM SYSTEM / Olympus M.Zuiko lens, in the same transaction, from the following table:


Model Code


V210010BA000 OM-1 Body Only
V210040BA000 OM-1 Mark II Body Only
V313020BW000 M.ZUIKO DIGITAL ED 7-14mm F2.8 PRO
V312030BW000 M.ZUIKO DIGITAL ED 8mm F1.8 Fisheye PRO
V335330BW000 M.ZUIKO DIGITAL ED 8-25mm F4.0 PRO
174535 M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6
V335940BW000 M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II
V311020BG000 M.ZUIKO DIGITAL ED 12mm F2.0 Black
V314060BG000 M.ZUIKO DIGITAL ED 12-40mm F2.8 PRO
V335030BW000 M.ZUIKO DIGITAL ED 12-40mm F2.8 PRO II
V314090BA000 M.ZUIKO DIGITAL ED 12-45mm F4.0 PRO
V314080BW000 M.ZUIKO DIGITAL ED 12-100mm F4.0 IS PRO
V316030BW000 M.ZUIKO DIGITAL ED 12-200mm F3.5-6.3
V314070SG000 M.ZUIKO DIGITAL ED 14-42mm F3.5-5.6 EZ Silver
V314070BG000 M.ZUIKO DIGITAL ED 14-42mm F3.5-5.6 EZ Black
V335170BW000 M.ZUIKO DIGITAL ED 14-150mm F4.0-5.6 II
V311050SG000 M.ZUIKO DIGITAL 17mm F1.8 Silver
V311050BG000 M.ZUIKO DIGITAL 17mm F1.8 Black
V311100BW000 M.ZUIKO DIGITAL ED 17mm F1.2 PRO
V335050BW000 M.ZUIKO DIGITAL ED 20mm F1.4 PRO
V311060SG000 M.ZUIKO DIGITAL 25mm F1.8 Silver
V311060BG000 M.ZUIKO DIGITAL 25mm F1.8 Black
V311080BW000 M.ZUIKO DIGITAL ED 25mm F1.2 PRO
V312040BW000 M.ZUIKO DIGITAL ED 30mm F3.5 Macro
V315050BG000 M.ZUIKO DIGITAL ED 40-150mm F2.8 PRO
V335040BW000 M.ZUIKO DIGITAL ED 40-150mm F4.0 PRO
V315030SG000 M.ZUIKO DIGITAL ED 40-150mm F4.0-5.6 R Silver
V315030BG000 M.ZUIKO DIGITAL ED 40-150mm F4.0-5.6 R Black
V311030SG000 M.ZUIKO DIGITAL 45mm F1.8 Silver
V311030BG000 M.ZUIKO DIGITAL 45mm F1.8 Silver
V311090BW000 M.ZUIKO DIGITAL ED 45mm F1.2 PRO
V312010BG000 M.ZUIKO DIGITAL ED 60mm F2.8 Macro
V311404SG000 M.ZUIKO DIGITAL ED 75mm F1.8 Silver
V311404SG000 M.ZUIKO DIGITAL ED 75mm F1.8 Black
V335400BW000 M.ZUIKO DIGITAL ED 75-300mm F4.8-6.7 II
V335150BW000 M.ZUIKO DIGITAL ED 90mm F3.5 Macro IS PRO
V315070BA000  M.ZUIKO DIGITAL ED 100-400mm F5.0-6.3 IS
V311070BW000 M.ZUIKO DIGITAL ED 300mm F4.0 IS PRO



7.       An authorised Australian or New Zealand retailer is deemed to be an organisation that meets the following criteria:
a. the organisation holds a valid Australian or New Zealand Registered business number
b. the organisation has operating arrangements that meets one of the following conditions:
I. Direct operations with OM Digital Solutions Australia or 
II. Operations with one of OM Digital Solutions Australia’s authorised distributors. In New Zealand; Dove Electronics www.dove.co.nz.
c. the organisations shipment point is from an Australian or New Zealand address only.
For verification of a organisations authorisation please contact OM Digital Solutions Australia on 1300 659 678 or via e-mail AU-promotions@om-digitalsolutions.com.

8.       To claim for the ‘HALF PRICE LENS’ promotion via redemption, consumers must complete the official online entry form available at https://explore.omsystem.com/promotions by:
a. submitting the requested details, including full name, phone number, email address and delivery address;
b. submitting the unique serial number and the purchase receipt number for the relevant purchased product;
c. uploading a legible, scanned copy of the purchase receipt for the relevant Promotional Product or posting a legible copy of the purchase receipt to “HALF PRICE LENS Promotion”, OM Digital Solutions, 304, 11 Solent Circuit, Norwest NSW 2153.

9.       File types accepted for the scanned copy of the purchase receipt include jpg, jpeg, gif, png, or pdf to a maximum size of 4MB.

10.    The Promoter reserves the right, at any time, to verify the validity of claims (including contacting the place of purchase) and claimants (including a claimant’s identity, age and place of residence) and to disqualify any claimant who submits a claim that is not in accordance with these Terms and Conditions or who tampers with the claim process. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights. 

11.    Incomplete, indecipherable, illegible, or fraudulent claims will be deemed invalid. The Promoter accepts no responsibility for late, lost, incomplete, indecipherable, incorrectly submitted, delayed, illegible, corrupted, or misdirected claims.

12.    Claimants must retain a copy of their original receipt(s) for all Promotional Products which warrants the ‘HALF PRICE LENS’ promotion claim, as proof of purchase.  Failure to produce the proof of purchase for all claims when requested may, in the absolute discretion of the Promoter, result in invalidation of ALL of a claimant’s ‘HALF PRICE LENS’ promotion claims and forfeiture of any right to a ‘HALF PRICE LENS’ promotion claim. Purchase receipt(s) must clearly specify the Australian or New Zealand registered business and that the purchase was made during the Promotional Period and prior to the ‘HALF PRICE LENS’ claim. 

13.    Claimed rewards will be dispatched within 8 weeks for Australian customers and 8 weeks for New Zealand customers from the date the Promoter validates the relevant claim. The rewards will be delivered to the preferred delivery address nominated by the claimant on the online entry form. Post Office Boxes cannot be used as the delivery address.

14.     The cardholder terms & conditions for the cards can be found at:

a.      Australian residents: The bonus will be issued in the form of a prepaid Visa/Mastercard. Any ancillary costs associated with redeeming the prepaid Visa/Mastercard are not included. For full terms and conditions on the use of the card, including fees and charges, visit ichoosegift.mycardplace.com Card issued by Heritage Bank Limited ABN 32087652024, AFSL 240984, Australian Credit License 240984. Funds will be issued in Australian Dollars / visit https://thecardnetwork.com.au Card issued by EML Payment Solutions Limited (“EML”) ABN 30 131 436 532, AFSL 404131, Australian Credit License 244310. Funds will be issued in Australian Dollars.

b.      New Zealand residents:  The bonus will be issued in the form of a prepaid Visa/Mastercard. Any ancillary costs associated with redeeming the prepaid Visa/Mastercard are not included. For full terms and conditions on the use of the card, including fees and charges, visit www.ichoosecard.co.nz Card issued by Bank of New Zealand. Funds will be issued in New Zealand Dollars.

15.    If there is a dispute as to the identity of a claimant, the Promoter reserves the right, in its sole discretion, to determine the identity of the claimant. Identification considered suitable for determination is at the sole discretion of the Promoter.

16.    The Promoter’s decision is final, and no correspondence will be entered into. 

17.    The Promoter reserves the right to withdraw, cancel, or amend the competition, or these terms and conditions, at any stage or at any time without any liability to the claimant, but will always endeavour to minimise the effect to claimants to avoid undue disappointment.

18.    Nothing in these Terms and Conditions limits, excludes, or modifies the statutory consumer guarantees provided under the Competition and Consumer Act 2010 (Cth), or any other implied warranties under any legislation in Australia & New Zealand. Except for any liability that cannot be excluded by law, the Promoter (including its officers, employees and agents) excludes all liability (including negligence), for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the Promotion, including, but not limited to, where arising out of the following: (a) any technical difficulties or equipment malfunction (whether or not under the Promoter’s control); (b) any theft, unauthorised access or third party interference; (c) any claim or offer that is late, lost, altered, damaged or misdirected (whether or not after their receipt by the Promoter) due to any reason beyond the reasonable control of the Promoter; (d) any variation in offer value to that stated in these Terms and Conditions; or (e) participation in this Promotion or any use of a Gift.

19.    The Promoter collects personal information to conduct the Promotion and may, for this purpose, disclose such information to third parties, including, but not limited to, offer suppliers, and as required, to Australian & New Zealand regulatory authorities. Claim is conditional on providing this information. If the claimant marks the appropriate box on the claim form, the Promoter may, for an indefinite period unless otherwise advised, use the information for promotional, marketing and publicity purposes including sending electronic messages or telephoning the entrant. Claimants should direct any request to access, update, or correct information to the Promoter. All claims become the property of the Promoter.

20.    The agreement which comes into force under these Terms and Conditions is governed by and must be construed in accordance with the laws in force in New South Wales, and the claimant and the Promoter submit to the exclusive jurisdiction of the courts of that State in respect of all matters arising out of or relating to these Terms and Conditions, and the performance or subject matter of the Promotion.