OM SYSTEM Ambassadors are at the heart of everything we do. They build awareness and credibility for the brand, along with providing rich content experiences for the OM SYSTEM community. We’ve raised the profile of our brand by prioritising market segments that best support our corporate strategy and business targets, which has cultivated a global, diverse, and inclusive pipeline of talent to share impactful stories and educate and inspire peers, all while supporting the OM SYSTEM brand and exploring initiatives to support the expanding OM SYSTEM community further.
GET TO KNOW OUR AMBASSADORS
ASIA-PACIFIC
Get to know your local ambassadors, who specialise in wildlife, birding, landscape, field macro, nature, outdoor and adventure.
michaela skovranova
OM SYSTEM GLOBAL AMBASSADOR
⚲ Naarm (Melbourne, VIC), Australia
Michaela Skovranova is a European-Australian artist working in the field of photography and film.
Michaela's work has focused on capturing intimate environmental and human stories - from documenting coral reefs and Great Barrier Reef restoration for National Geographic, The Great Australian Bight for Greenpeace and the aftermath of Australian Bushfires for TIME Magazine. Her short films pick up the natural, ambient-lit storytelling where the images leave off with her latest short film, “End of the World”, which speaks to the devastating impacts of climate change in Antarctica, premiering at TEDx Sydney 2020.
Her projects involve working as a freelance photographer, filmmaker, speaker, and talent, and she has been featured for her work by publications such as National Geographic, The New York Times, TIME Magazine, The Guardian, and more. Michaela is a National Geographic expert and an OM-System Ambassador, and she runs regular photography and video workshops across Australia and overseas.
CONNECT WITH MICHAELA
Website: mishku.com
Instagram: @mishkusk
Facebook: @mishkusk
Vimeo: @mishku
TikTok: @mishkusk
LISA MICHELE BURNS
OM SYSTEM GLOBAL AMBASSADOR
⚲ Kabi Kabi (Sunshine Coast, QLD), Australia
Lisa is an Australian travel and landscape photographer and editor of The Wandering Lens.
Having worked throughout various photographic genres over the past 17 years, both above and below the water level, her focus keeps returning to the patterns and tones within landscapes. Glaciers, deserts and regions of climatic significance are environments she’s passionate about documenting, naming Greenland, Iceland, Namibia and Chile as countries she’d happily photograph again and again.
Getting her start in photography whilst working as a photojournalist for Lonely Planet, Lisa now publishes The Wandering Lens, a travel guide for photographers listing photogenic destinations alongside creative tips. Preferring to shoot extreme climates and natural wonders, Lisa’s travels have seen her photograph Lapland, Iceland and Norway along with the contrasting tropical Cook Islands and Great Barrier Reef.
CONNECT WITH LISA
Website: thewanderinglens.com
Instagram: @the_wanderinglens
Facebook: @thewanderinglens
TikTok: @thewanderinglens
MATT HORSPOOL
OM SYSTEM AMBASSADOR
⚲ Darkinjung (Gosford, NSW), Australia
As a Korean adoptee growing up in rural NSW, Matt has always been fascinated with the mountains and remote destinations featured in his parents’ National Geographic magazines. Following university, he set off on multiple trekking expeditions across South America. Armed with a small point-and-shoot camera, Matt loved exploring and photographing the natural world. Shortly after returning home, he then set off on a 3.5-year journey around the world, working across various vocations, all the while taking more and more photos.
In 2017, Matt embarked on our VISION Project across Central Asia and has worked closely with OM SYSTEM as an official ambassador since then. What he loves most about photography is the incredible locations you document and the amazing people you meet. Sharing in those ‘Wow’ moments amplifies the experience in a way no other vocation can compare
CONNECT WITH MATT
Website: etchdphotography.com
Instagram: @etchd
YouTube: @etchd_
Facebook: @etchdphotography
TikTok: @etchd_
AMBASSADORS FROM AROUND THE WORLD
Get to know our international ambassadors, who specialise in wildlife, birding, landscape, field macro, nature, outdoor and adventure.
it's in our
NATURE.
OM SYSTEM Ambassadors are required to participate in workshops, talks, content creation, media events, tradeshows and much more.
The OM SYSTEM Ambassador Program welcomes and encourages innovative ideas from its members and aims to inspire others with discussion and imagery that showcases the endless capabilities of OM SYSTEM products.
While OM SYSTEM is not actively seeking new members for the program, we typically identify new members based on the following:
- Shoot with OM SYSTEM gear in a professional capacity.
- Specialise in wildlife, birding, landscape, field macro, nature, outdoor and adventure.
- Understand, connect and align to our brand soul and philosophy of Kacho Fugetsu.
- Actively engage with the OM SYSTEM brand via our social channels, activities and events.
- Prepared to represent the OM SYSTEM brand at public events, discussing products and photography/videography.
- Willing to regularly submit high-quality images and/or videos.
- Demonstrate a strong and consistent body of work with clear skill and photography/video knowledge.
- Professional website and presence on key social channels.
- A resident within the Asia-Pacific region.