It's in our nature.

Within each of us dwells a wild, curious heart — seeking beauty and meaning in nature.

Kacho Fugetsu is a six-century-old Japanese philosophy that translates to ‘Flower, Bird, Wind, Moon’ — symbolising the journey of self-discovery through the appreciation of nature.

This philosophy is the heartbeat of OM SYSTEM. We create cameras to facilitate a life of curiosity and joyful discovery, enabling you to explore nature’s beauty and, perhaps, uncover forgotten parts of your own being.

See what nature means to four OM SYSTEM Ambassadors

What does nature means to me?

We all see nature a little differently. Hear from four OM SYSTEM Ambassadors as they share what it means to them. Their stories might inspire you — or make you realise you feel the same.

Flower | Andrew Fusek Peters

Macro and wildlife photographer

"If there’s a species I love, I just follow it — follow it, put in the work, be patient, and photograph. I’ve never felt it was a waste, even on the many days I didn’t get a single shot, because I still had the experience of being out there."

Curiosity and learning. It’s in our nature.

Flower | Andrew Fusek Peters

Macro and wildlife photographer

"If there’s a species I love, I just follow it — follow it, put in the work, be patient, and photograph. I’ve never felt it was a waste, even on the many days I didn’t get a single shot, because I still had the experience of being out there."

Curiosity and learning. It’s in our nature.

Bird | Brooke Bartleson

Bird and wildlife photographer

"Photography can influence the way I see nature. It helps me stay present and notice more in the moment than I might otherwise. One of my biggest goals is to help others experience those same moments."

Something wild. It’s in our nature.

Wind | Chris Eyre-Walker

Adventure photographer and film maker

"Nature — the experience with all our senses. Being somewhere incredibly cold, windy, or hot isn’t always something you can see, but it’s part of the moment."

Freedom and adventure. It’s in our nature.

Wind | Chris Eyre-Walker

Adventure photographer and film maker

"Nature — the experience with all our senses. Being somewhere incredibly cold, windy, or hot isn’t always something you can see, but it’s part of the moment."

Freedom and adventure. It’s in our nature.

Moon | Michaela Skovranova

Nature and environmental photographer

"We live in a fast-paced world, and photography has the ability to slow us down — to unravel something in front of us and allow us to enjoy a specific moment in time. It immerses us in nature."

Patience and endurance. It’s in our nature.

Gear that's made to be in nature

Head out, stay out, and enjoy savings on OM SYSTEM cameras and selected lenses. Our compact and weatherproof system empowers you to explore the wonders of nature, whether near or far, rain or shine.

Gear that's made to be in nature

Head out, stay out, and enjoy savings on OM SYSTEM cameras and selected lenses. Our compact and weatherproof system empowers you to explore the wonders of nature, whether near or far, rain or shine.

Curiosity. Innovation. Exploration. Appreciation.
It’s in our nature.